Target audience of my magazine

Target audience

The target audience of my magazine will be varied. My aim will be to try and get the magazine to appeal to both genders as I will include various different elements which will interest both male and female readers. Many different aged readers will be able to take an interest in the magazine as they may like lots of different types of music, but my main aim will be to please readers in the teenage age group, largely older ones who are between the age of 15 and 25. It will most like attract students who are in college, school, or even have a job, who have interests such as musical instruments, the latest news in the music industry and attending music events. They'd spend their money on new albums and music downloads, and they'd buy festival and gig tickets. They'd be of social grade B to C1/C2.

Institutional context

My magazine will be mainly a mainstream magazine, in the sense that NME and Q are mainstream, although my magazine will be different from these. My magazine is mainstream because if covers music which the majority of music listeners listen to (i.e. pop rock). This means that publishing houses such as Bauer and IPC would publish my magazine.